mark your calendars, grab your coffee, and get your cart ready - because we’re kicking off the ultimate mid-summer celebration, and it’s going to be so good.
whether you're stocking up on cozy layers for cooler days ahead or grabbing those everyday faves your kiddos can’t get enough of, now’s the time to click "add to cart."
here’s the scoop:

🔥 july 18 – kick-off hour: 65% off sitewide!
for one hour only, starting at 10am pt, get 65% off sitewide.
yep - just 60 minutes of the biggest discount ever.
no code needed; discount applies automatically at checkout.
set an alarm. seriously.

💥 july 18–24: 50% off sitewide
after our kickoff hour, the celebration keeps going!
enjoy 50% off sitewide all week long - no code needed, just add to cart and watch the magic happen.

🎁 random flash sales all week
want the inside scoop? we’ll be dropping random flash sales during the week. join our VIP facebook group to make sure you don’t miss a thing... trust us, they’re gonna be good.

💳 july 25: 40% off gift cards
wrap it all up with the perfect treat! on july 25, all gift cards are 40% off.
that’s like treating yourself… and your future self.
so whether you're shopping for now, later, or just need an excuse to treat your little (and maybe yourself), this is your moment.

happy summer, mamas! let's make it count. ☀️
want a reminder when it starts? join the vip group + get first dibs on everything.
ready, set… cart! 🛒

now, for the fine print...
all sale items are final sale - no returns, no exchanges. want the flexibility to return for store credit and protect your package in transit? add redo at checkout. redo covers package protection (in case USPS loses your order) and gives you the option to return eligible items for store credit. if redo isn’t added at checkout, we can’t offer return options or be held responsible for lost or damaged packages. thanks for understanding - we want you to feel confident in your order from start to finish!